The Soft Power Wars: How Global Brands Win Hearts, Minds, and Nations
Once upon a time, diplomacy belonged to presidents and prime ministers. Today, it’s shaped by product launches, brand campaigns, and corporate apologies that ripple across continents faster than any treaty ever could. A tweet from a CEO can move markets. A logo on a relief package can shift the moral compass of millions. In this new age of soft power wars, the world’s most influential negotiators don’t sit in embassies—they sit in boardrooms.