Written By: Anu Adegbite
You rehearsed every word. You nailed the timing. But somewhere between your opening line and your exit, their eyes glazed over again. It's not that your pitch was bad. It’s that the brain doesn’t remember bullet points. It remembers feelings.
Before your logic has a chance to shine, your audience’s limbic brain — the part wired for emotion, not language — has already decided how they feel about you. And once that impression is formed, facts rarely change it.
Your Pitch Isn’t Broken — Your Brain Just Isn’t Buying It
The error lies in the delivery method rather than the content of the message.
Founders learn to start with logical information about market size, traction, and business model. Your audience processes information through instinct before it reaches their logical thinking centers. It’s listening with instinct.
Your brain processes your tone of voice, facial expressions, body language, feelings of safety, and inspiration through the limbic system, which operates as the ancient emotional part of the brain that controls trust and memory.
The Limbic Brain Decides Before You Even Speak
The limbic brain operates without language processing abilities.
Your 10-slide deck remains incomprehensible to this system. Your revenue projections hold no significance to this system. It reminds you of how you made it feel.
Neuroscientists have discovered that emotional responses develop within one-fifth of a second, which determines how listeners will react to you, either by opening up or tuning out, or deciding whether you deserve their attention.
Your well-prepared pitch fails to connect because it bypasses emotional processing entirely.
Logic Explains, Emotion Converts
Your messaging should be treated as a musical composition:
The facts are the lyrics. But the emotion is the melody.
And people always remember the melody first.
The brain requires emotional experiences before it can be convinced. Logic serves its purpose after emotional persuasion has taken place.
Make Them Feel It Before You Make Them Think
The introduction of yourself, or your startup, or your story requires what changes?
You need to trigger connection before comprehension.
Begin your introduction by highlighting the significance of your work, rather than describing your activities. Show the stakes. Paint a picture. Start with a story or image that connects to real emotions such as hope, fear, curiosity, or relief.
The goal is to create limbic friction — a felt sense that this matters, even if the full logic isn’t clear yet.
Rewrite the Pitch: From Explanation to Evocation
The concept of an "elevator pitch" needs a complete transformation.
Instead of:
Our company develops predictive analytics software for B2B SaaS businesses, which uses machine learning to decrease churn rates by 32%.
Try:
The moment a loyal customer departs unnoticed creates a painful experience, such as watching money disappear gradually. We stop that.”
Same product. Same result. The second version begins with an emotional connection that the limbic brain can process as a visual and emotional anchor.
Connection Before Comprehension — Always
Because here’s the truth:
People tend to move closer when they experience emotions.
People tend to ignore information when they only hear it.
Ready to Make Them Feel It — and Remember You?
The time has come to transform your communication approach because you deserve better than being ignored or dismissed. The transformation begins now for founders and leaders, and teams who want their message to persist.
Our services extend beyond teaching you the correct words to say.
We assist you in creating trust triggers and emotional sparks that deliver meaningful messages to the limbic brain.
Our team will assist you in developing communication strategies for your pitch and brand story, and team messaging approach, which will connect with your audience and stay in their minds.
➡️ Let’s make your message unforgettable.
Reach out to us now to discover how we can serve as your individual or business messaging partner.
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